Social Media Marketing for Small Businesses: Visual Impact

Description
In today's visually driven world, the right imagery can make or break your online presence. This course will teach you how to strategically use visuals—graphics, illustrations, and photographs—to boost engagement, build trust, and ensure your audience stays captivated.

In this intensive one-day masterclass, you will dive into the essentials of visual strategies for social media marketing. We'll cover the basics of selecting and creating impactful visuals, understanding where and how to use them effectively, and learning the difference between graphics, illustrations, and photographs. By the end of the day, you'll have a solid foundation to enhance your social media presence and engage your audience more effectively.

Bring pen and paper to take notes. Tea and coffee provided, please bring your lunch and snacks.

Course Outcomes:

By the end of the workshop, you’ll be able to:

Identify the importance of visuals in social media marketing
Choose the right type of visual content for different contexts
Create/find engaging and visually appealing images
Be able to identify AI-generated visuals vs real photographs
Implement visuals effectively in your social media strategy
Use visuals to build trust and establish a strong brand presence
Note: Courses need a minimum number to go ahead so if we don't have enough enrolments a few days before the start date, we have to cancel. We'll let you know by email so please check yours regularly. If you need to cancel your registration, here are our terms and conditions: "What You Need to Know".

Prerequisites
For this one-day workshop small businesses need to ideally already have some social media/online presence.

Sat 16 November 2024

1 day, Sat 9:30 AM - 3:30 PM
Wellington High School
Presented by Ana Lyubich
$199. incl. GST