Looking to buy tickets? Visit the Eventfinda website here.

How Eventfinda helped raise
$9k for Gumboot Friday

I am so impressed with the simplicity of the concept and execution. The whole thing was straightforward and I can’t fault it. What a great initiative.
Michaiah Simmons
Events, Marketing and Partnerships Manager for I Am Hope /Gumboot Friday

Feature focus

Charity donations

The history of Gumboot Friday

The I Am Hope Foundation was founded over a decade ago by Mike King to destigmatise, educate and support New Zealand’s young people with their mental health struggles. It is the registered charity which runs Gumboot Friday, the online platform that provides any New Zealander under the age of 25 access to free counselling. Since 2019, they’ve provided over 91,000 therapy sessions to young Kiwis.

They fundraise all year round but the first Friday of November is Gumboot Friday. This nationwide campaign raises awareness and funds to continue their counselling services and youth mental health support.

Eventfinda donations takeover

We didn’t know that taking donations was something Eventfinda could do. It was really cool and a great initiative.
Michaiah Simmons
Events, Marketing and Partnerships Manager for I Am Hope /Gumboot Friday

In 2023, Eventfinda and Gumboot Friday teamed up to help boost donations through a month-long donation takeover. Everyone purchasing tickets via Eventfinda during the month was offered the opportunity to donate to Gumboot Friday and the results were fantastic.

Michaiah Simmons, Events, Marketing and Partnerships Manager for I Am Hope /Gumboot Friday said,

“We didn’t know that taking donations was something Eventfinda could do. It was really cool and a great initiative.”

How much was raised for Gumboot Friday?

We raised approximately $9,000 so I was quite blown away!
Michaiah Simmons
Events, Marketing and Partnerships Manager for I Am Hope /Gumboot Friday

Once the donations went live the dollars came rolling in. Simmons was shocked at the success,

“We raised approximately $9,000 so I was quite blown away!”

The donations made via the ticket purchase process in Eventfinda went on to support the I Am Hope Foundation to administer Gumboot Friday and help fund their popular school visits for the Little People, Big Feelings programme. Simmons said,

“I didn't know what to expect as we hadn’t done it before and I didn’t think many people would donate but the uptake was there and I was so impressed with how many did. It was a pleasant surprise that such a simple idea was so effective.”

Would you recommend partnering with Eventfinda for fundraising?

I didn't know what to expect as we hadn’t done it before... It was a pleasant surprise that such a simple idea was so effective.
Michaiah Simmons
Events, Marketing and Partnerships Manager for I Am Hope /Gumboot Friday

When reflecting on her experience of partnering with Eventfinda, Simmons was extremely happy with the processes and communication with our team,

 “I communicated with the Eventfinda team mostly by email and it was all very simple and all the staff were great to work with. I am so impressed with the simplicity of the concept and execution. The whole thing was straightforward and I can’t fault it. What a great initiative.” 

www.iamhope.org.nz
www.gumbootfriday.org.nz

 

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